John Silva

Product · Operations · Marketing

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Detailed Resume

Full Career History

Crypto/fintech product manager focused on revenue, liquidity, and customer experience. At Bitso, launched Prime Broker (self-service 24/7 OTC RFQ), reaching 12x revenue in three months and >$850M/month volume across OTC offerings for 150+ institutional and market-maker clients. Previously delivered 19.83% churn reduction in 30 days at BotConversa, increased production 187% with R$1.7M/year savings at Traders Club (BVMF: TRAD3), and helped build the PicPay Invest brokerage for >60M users from scratch.

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Experience

Product Manager | Pro Products

Bitso · Crypto Exchange · São Paulo & Mexico City (Remote)

Nov 2024 – Present

  • Launched Bitso Prime Broker (self-service 24/7 OTC RFQ), reaching 12x revenue in three months and >$850M/month volume across OTC offerings in Mexico, Brazil, Argentina, and Colombia.
  • Reduced time to fund, trade, and settle from around 6 minutes to <1 second, with around 90% lower request-to-execution time.
  • Worked with Smart Order Routing (SOR) across liquidity providers and global exchanges to improve fill quality and depth.
  • Leading Margin Trading & Lending initiatives, including cross-margin pilots for Retail and Institutional customers.

Chief Operating Officer & Chief Marketing Officer

BotConversa · São Paulo, Brazil

Feb 2024 – Dec 2024

  • Reduced monthly churn by 19.83% in the first 30 days via retention strategy and marketing automation.
  • Identified customer segment with 129% more revenue than average using KPI dashboards and behavioral analysis.
  • Launched BlinkChat for Instagram (Official API), generating R$600,000 in revenue in the first 2 hours.
  • Built Product and Operations functions with governance, OKRs, and cross-team execution cadence.

Senior Operations Manager

Traders Club (BVMF: TRAD3) · São Paulo, Brazil

Jul 2023 – Jun 2024

  • Increased Market Intelligence output by 187% in two months, generating operational savings of R$1.7M per year.
  • Established TC News as a leading online investor radio in Brazil.
  • Rebuilt FLJournal architecture with stronger SEO and measurable content tracking.
  • Implemented dashboards and governance automation with Amplitude, Metabase, and Jira Service Desk.

Product Manager

PicPay · São Paulo, Brazil

Oct 2021 – Jul 2023

  • Helped build the PicPay Invest brokerage for >60M users from scratch, including investment products strategy and operational setup.
  • Orchestrated migration of Banco Original customers and fixed income custody of R$20B into PicPay.
  • Launched the Investment Catalog, adding Fixed Income as a brokerage product.
  • Managed multi-squad delivery across legal, marketing, data, and operations in regulated environments.

Founder & Chief Performance Marketer

Adversity · São Paulo, Brazil

May 2020 – Apr 2023

  • Managed more than R$67 million in performance marketing investments across 11 companies.

Core Skills

  • Product strategy & discovery
  • Exchange infrastructure, OTC/RFQ systems
  • Smart Order Routing (SOR)
  • Margin trading (cross-margin, collateral, liquidation)
  • Listings frameworks and governance (KYB/AML)
  • Rapid prototyping with AI coding tools
  • Metrics, OKRs, experimentation, and process optimization
  • Stakeholder management and cross-functional runbooks

Tools

Looker · Amplitude · Datadog · Metabase · Jira · Python · MQL5 · Cursor · OpenAI Codex · Claude Code

Languages

  • EnglishFluent/Native
  • SpanishAdvanced
  • PortugueseFluent/Native